The results of the survey on people’s attitudes to ageing and the skin clearly show the need to understand the needs of different sectors of the population. (see my updates on Latest Thinking)

This is one of the reasons ‘personalisation‘ has become a buzz word in the personal care and beauty industry.

As is often the case, the reality is a little different to the hype.

So it is timely the the UK Society of Cosmetic Scientists (SCS) is running a session on this topic on 21 March at Alderley Science Park, Macclesfield

picture of multiple women with different skin tones

4 Experts will explain the different ways personalisation can be delivered.

Registration is free for SCS members or just £90 for non-members; for more information click here 

See you there!